Tori Dunlap’s Journey to Financial Success

At the age of 25, Tori Dunlap achieved her personal financial goal of saving $100,000 by starting Her First $100K as a side hustle. The blog-turned-multi-million-dollar-business has now been named among Inc. 5000’s fastest-growing companies in America. This remarkable achievement is a testament to Dunlap’s dedication to helping women take control of their finances.

Dunlap’s personal journey began with a goal to save $100,000 by the time she turned 25. She reached this milestone in 2019, at 25 years and three months old, after saving and investing a portion of her income. Her First $100K eventually became the foundation for a much bigger business, and a personal-finance empire built around helping women manage their money effectively.

Today, Her First $100K has helped over five million women ‘make more, spend less, and feel financially confident.’ Dunlap’s work challenges traditional personal-finance advice that often focuses on individual spending habits, overlooking major systemic issues such as the gender pay gap, the gender wealth gap, and other gender-based barriers that affect women’s ability to build wealth.

Dunlap’s goal is to help followers get the funds they need to live the life they want and ‘slay the patriarchy at the same time.’ To do that, she’s pulling back the curtains on key investing insights and removing the stigmas surrounding money talk. Her platform offers women a fresh perspective, acknowledging the power of money to change lives, including her own.

Her First $100K evolved from a personal-finance blog into a broader financial education and media company, with courses and educational resources, social media content, a podcast, speaking engagements, and Dunlap’s bestselling book, ‘Financial Feminist.’ Now part of Inc. 5000’s list of fastest-growing companies in America, Dunlap says: ‘I’m proud. I’m emotional. And I am nowhere close to done.’

Key Statistics and Milestones

• Her First $100K has been named among Inc. 5000’s fastest-growing companies in America.

• The companies on the list generated a cumulative $385 billion in revenue in 2025.

• To qualify, companies must be privately held, for-profit, based in the U.S., and independent, with a minimum revenue requirement of $100,000 for 2022 and $2 million for 2025.

• Dunlap’s work has helped over five million women ‘make more, spend less, and feel financially confident.’

• Her First $100K has scaled quickly, claiming the 3,046th spot on this year’s Inc. 5000 list.

A Different Approach to Financial Wellness

Dunlap’s approach to financial wellness challenges traditional personal-finance advice that often overlooks major systemic issues such as the gender pay gap, the gender wealth gap, and other gender-based barriers that affect women’s ability to build wealth.

‘We talk about the pay gap a lot,’ she said. ‘But what we’re not talking about is the investing gap.’ Dunlap’s goal is to help followers get the funds they need to live the life they want and ‘slay the patriarchy at the same time.’

Her platform offers women a fresh perspective, acknowledging the power of money to change lives, including her own. ‘Money gave me the ability to grow a company from $40 and a blog no one read to a global, multi-million dollar movement that changed women’s lives every day,’ she writes on Her First $100K.