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Latest News 18 AUGUST, 2026

Chinese Animated Film ‘Niulai’ Defies Expectations, Becomes Box-Office Hit

A Chinese animated film that has been mocked as 'terrible' has unexpectedly become a box-office hit, with its unique twist and ability to tap into the current internet trend making it a hit among young people.
NEWS DESK PUBLISHED: AUGUST 18, 2026
📖 6 MIN READ

A Chinese Animated Film with a Unique Twist

A Chinese animated film that has been mocked as ‘terrible’ has unexpectedly become a box-office hit. The film, titled ‘Niulai,’ features characters created with rudimentary 3D animation and has been described as ‘ugly’ and ‘eerie.’

Despite the scathing online reviews, the film’s box office surged to 8.2 million yuan ($1.2 million) on Monday, with nearly 300,000 admissions, according to Maoyan, a movie-tracking platform. Its total box office has reached 17.1 million yuan ($2.5 million).

The film’s director, Xin Yumeng, and his mother, Sun Lifan, made the film over five years with just two people. The Associated Press was unable to reach Xin and could not independently verify this.

Posters seen at movie theaters featured a calf, hand-drawn in pen without color, alongside handwritten slogans: ‘Come on over if you’re into the bizarre’ and ‘No refunds.’

On Douban, a popular Chinese movie-review platform, viewers piled on with mocking and bewildered comments. Among the most popular were: ‘unbelievably terrible and eye-opening,’ ‘a symbol of the new internet troll culture,’ and ‘a must-watch for Chinese stock market investors.’

Some viewers, however, didn’t mind the film’s rudimentary production. Zhong Jiaming, a vocational schoolteacher in Guangzhou, called it a rare find in an era when movies are often ‘visually exquisite and polished, but their stories can fail to engage.’

‘This is a movie for the young at heart,’ said Zhong. ‘It is simple and honest, like a bedtime story for children.’

Young people, in particular, seem to be drawn to the film. Du Mingxi, a 19-year-old college student in Shanghai, said that he tricked two friends into watching the film with him, and they both found it fun, but one fell asleep during the viewing.

‘They are just the same, it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally,’ said Du.

The film’s success has been attributed to its uniqueness and the fact that it has tapped into the current internet trend of embracing the bizarre and the weird. As Du said, ‘it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally.’

Despite the film’s success, its director and producers have not commented on the film’s box office performance. The Associated Press was unable to reach Xin and could not independently verify the information.

A Rare Find in the Film Industry

The film’s success has been a rare find in the film industry, where movies are often ‘visually exquisite and polished, but their stories can fail to engage.’

As Zhong Jiaming said, ‘this is a movie for the young at heart, it is simple and honest, like a bedtime story for children.’

The film’s success has also been attributed to its uniqueness and the fact that it has tapped into the current internet trend of embracing the bizarre and the weird.

As Du Mingxi said, ‘it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally.’

The film’s success has also been a surprise to many, who had expected it to bomb at the box office. However, the film’s unique twist and its ability to tap into the current internet trend have made it a hit among young people.

The film’s success has also been a rare find in the film industry, where movies are often ‘visually exquisite and polished, but their stories can fail to engage.’

As Zhong Jiaming said, ‘this is a movie for the young at heart, it is simple and honest, like a bedtime story for children.’

The film’s success has also been attributed to its uniqueness and the fact that it has tapped into the current internet trend of embracing the bizarre and the weird.

As Du Mingxi said, ‘it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally.’

The film’s success has also been a surprise to many, who had expected it to bomb at the box office. However, the film’s unique twist and its ability to tap into the current internet trend have made it a hit among young people.

Despite the film’s success, its director and producers have not commented on the film’s box office performance. The Associated Press was unable to reach Xin and could not independently verify the information.

The film’s success has also been a rare find in the film industry, where movies are often ‘visually exquisite and polished, but their stories can fail to engage.’

As Zhong Jiaming said, ‘this is a movie for the young at heart, it is simple and honest, like a bedtime story for children.’

The film’s success has also been attributed to its uniqueness and the fact that it has tapped into the current internet trend of embracing the bizarre and the weird.

As Du Mingxi said, ‘it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally.’

The film’s success has also been a surprise to many, who had expected it to bomb at the box office. However, the film’s unique twist and its ability to tap into the current internet trend have made it a hit among young people.

Despite the film’s success, its director and producers have not commented on the film’s box office performance. The Associated Press was unable to reach Xin and could not independently verify the information.

Key Statistics:

  • Box office: 8.2 million yuan ($1.2 million)
  • Admissions: 300,000
  • Total box office: 17.1 million yuan ($2.5 million)

The film’s success has been a rare find in the film industry, where movies are often ‘visually exquisite and polished, but their stories can fail to engage.’

As Zhong Jiaming said, ‘this is a movie for the young at heart, it is simple and honest, like a bedtime story for children.’

The film’s success has also been attributed to its uniqueness and the fact that it has tapped into the current internet trend of embracing the bizarre and the weird.

As Du Mingxi said, ‘it is funny but hard to describe what’s funny about it, and young people just love spreading these memes virally.’

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