Friday Afternoon Update

This weekend belongs to Sony, with two of its movies taking the top two spots at the box office. Marvel Studios’ Spider-Man: Brand New Day has secured its fourth frame with an impressive $35 million at 4,006 sites, while Blumhouse/Atomic Monster/Stage 6’s Insidious: Out of the Further has opened to $23 million at 3,303 theaters.

Both movies are performing exceptionally well, with Brand New Day earning $10 million on Friday, including previews for Out of the Further, which also brought in $10 million on its opening day. This marks a significant achievement for Sony, especially considering the film’s fourth week in theaters.

Spider-Man: Brand New Day has now surpassed Avengers: Endgame‘s domestic box office total, with a running cume of $845.4 million. The film is expected to continue its success, with a projected total of over $1 billion by the end of its run.

Insidious: Out of the Further, on the other hand, is the fifth installment in the franchise to open with over $20 million at the box office. The film has received positive social media metrics, with a social media universe of 282.2 million across various platforms. This is a significant increase from the previous installment, Insidious: Red Door, which had a social media universe of 182 million.

Other notable releases this weekend include Universal’s The Odyssey, which has earned $17.7 million in its sixth frame, and Paramount/Spin Master’s PAW Patrol: The Dino Movie, which has taken fourth place with $2.45 million at 3,609 sites.

The weekend’s top 5 is dominated by Sony’s Spider-Man: Brand New Day, which has secured the number one spot with $100.1 million in its third week. The film’s success is a testament to the enduring popularity of the Spider-Man franchise, and it is expected to continue its dominance at the box office in the coming weeks.

Meanwhile, Lionsgate’s Mutiny has opened to $3 million at 2,703 theaters, with a projected total of $7 million to $9 million by the end of the weekend. The film has received mixed reviews from critics, with a Rotten Tomatoes score of 48%.

Black Bear’s Spa Weekend has also opened to $1 million at 2,009 theaters, with a projected total of $3 million by the end of the weekend. The film has received positive reviews from critics, with a Rotten Tomatoes score of 64%.