AC Milan Embarks on a New Era

The 2026-2027 Serie A season is about to kick off, and AC Milan is ready to face the challenge with a new manager, a new sporting director, and a new strategy behind the summer transfer business. The Italian giants have undergone significant changes after the failure to clinch a Champions League spot at the end of the 2025-2026 season. AC Milan owner Gerry Cardinale shook up the club, leading to the departure of coach Massimiliano Allegri, sporting director Igli Tare, technical director Geoffrey Moncada, and club CEO Giorgio Furlani.

Cardinale, alongside RedBird advisor Zlatan Ibrahimovic and club director Massimo Calvelli, played a crucial role in appointing a new coach. The new manager, Ruben Amorim, has been tasked with leading the team to success. Amorim has a successful track record, having won two Portuguese league titles, three League Cups, and one Portuguese Super Cup during his time at Sporting CP. His appointment has generated excitement among fans and experts alike, who believe that he has the potential to turn the team’s fortunes around.

The New Coach: Ruben Amorim

Ruben Amorim’s appointment as AC Milan’s new coach marks a significant shift in the team’s strategy. The Portuguese manager has a reputation for being a highly skilled tactician, and his ability to motivate his players has been praised by many. In his last press conference ahead of the new season, Amorim expressed his confidence in the team’s abilities, stating, ‘We have a squad capable of winning every match, in any competition. So, if we go step by step, we can achieve something significant.’

Amorim’s appointment has also been seen as a positive move by fans, who are eager to see the team succeed. The new coach has promised to work tirelessly to ensure that the team reaches its full potential, and his commitment to the cause has been welcomed by all. With Amorim at the helm, AC Milan fans are hopeful that the team will be able to overcome the challenges that lie ahead and achieve success in the Serie A and the Europa League.

AC Milan’s Financial Transformation

AC Milan’s financial transformation under RedBird and Gerry Cardinale has been nothing short of remarkable. The club’s brand value has risen by 28% year-on-year to a record €514 million, moving the club from 16th to 14th among the world’s most valuable football brands. This impressive growth has been driven by the club’s wider financial performance, which has seen it return to profitability in 2022-23 after 17 years and remain profitable for three consecutive seasons.

The club’s commercial revenue growth has also been impressive, with AC Milan ranking first in Europe for commercial revenue growth (+28.1%) and stadium revenue growth (+39.6%). Sponsorship revenue has surpassed €100 million for the first time in 2025/26, further underlining the club’s significant financial transformation under its current ownership. These figures provide greater resources for the club’s sporting ambitions, and fans are eager to see how the team will use this newfound financial muscle to achieve success on the pitch.

The Veteran and the New Signings

AC Milan has invested heavily in the summer transfer window to strengthen the squad ahead of the new season. The team has added several key players, including defender Mario Gila, signed from Lazio for around $25 million, Gonçalo Ramos, who arrived from PSG for approximately $75 million, making him the most expensive signing in the club’s history, and Diego Moreira, who is about to join from Strasbourg for around $70 million.

Apart from the new signings, AC Milan will also count on the experience of Luka Modric, who will turn 41 in September. Despite the chances to see him retire after the 2026 World Cup, the Croatian legendary midfielder has decided to keep going for another season at AC Milan. Modric’s commitment to the club has been welcomed by fans, who are eager to see him continue to play for the team he loves. The Croatian midfielder has expressed his love for AC Milan, stating, ‘I feel like Milan is at the same level as Real Madrid, where I played for the biggest club in the world. Those who talk about Milan do so differently than other clubs. And when you come here, you understand why: it’s one of the top clubs in the world, the people who work there make it great, the fans.’

With the new signings and the experience of Modric, AC Milan fans are hopeful that the team will be able to overcome the challenges that lie ahead and achieve success in the Serie A and the Europa League. The new season is about to kick off, and AC Milan is ready to face the challenge with a new manager, a new sporting director, and a new strategy behind the summer transfer business.