The Allure of Saint-Tropez

Perched on the sun-kissed shores of the French Riviera, Saint-Tropez has long been the epitome of elegance and sophistication. From the sun-drenched beaches to the charming village streets, this captivating destination has been a haven for artists, writers, and celebrities alike. With its rich history and stunning natural beauty, Saint-Tropez is a place where the boundaries between reality and fantasy blur, and the senses come alive.

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Know Thy Beach Club

With over 27 private beach clubs scattered across the three-mile stretch of Pampelonne, choosing the right spot to soak up the sun can be a daunting task. Some come for the high-octane DJs at Shellona, while others swear by the legendary glamour of Le Club 55. For a more laid-back vibe, Indie Beach or Cabane Bambou are the perfect spots to unwind. Byblos Beach is ideal for languorous lunches, while La Réserve à la Plage offers understated chic. And for a taste of the White Lotus fantasy, Jardin Tropézina is the place to be.

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The trick isn’t booking the hottest beach club – it’s finding the one that suits your mood. Peak-season reservations are often made weeks in advance, so don’t leave booking until the last minute. Even the best hotel concierge won’t always be able to guarantee you a table at Le Club 55. And if you’re more interested in swimming than napkin waving, skip the clubs entirely and join the locals who plant an umbrella in the sand, unpack a cooler, and spend a couple of hours by the water.

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Dress Well, Change Often

Saint-Tropez has always welcomed a touch of fashion bravado. Cowboy boots, micro-minis, oversized hats, and platform sandals have all had their moments, but one thing never changes – Saint-Tropez is not a one-outfit kind of place, even for the most committed minimalist. Pack accordingly: men and women alike should expect to change clothes at least three times a day. A linen shirt or light cover-up is de rigueur as soon as you sit down for lunch at a beach club, and nobody parades around the port or the village in a bikini or bare-chested. Like a growing number of French seaside resorts, it’s not only frowned upon; you can be fined.

Come early evening, people head back to their hotel or villa to shower and change into finer clothing for the next round: dinner, and for some, a party that rages until dawn.

Win Them Over

A little local know-how can make all the difference.