Prime Video Unveils Ambitious Three-Year Plan for Latin American Entertainment

Prime Video has made a groundbreaking commitment to invest over $2 billion in Latin American entertainment from 2027 to 2030, aiming to increase viewership and engagement in the region. This significant investment plan is part of the company’s strategy to capitalize on the growing demand for streaming services in Latin America, which is considered the second-fastest growing region for streaming in the world.

At an inaugural showcase event in Mexico City, led by top executives, Prime Video announced its massive commitment to double its original local programming by 2030, expand its live sports coverage, digital stores, and local creative infrastructure across Mexico, Brazil, Argentina, Colombia, and Chile.

Key highlights of the investment plan include growing third-party streaming subscriptions, rentals, and purchases to six new territories – Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru, and Argentina – without requiring a Prime membership to purchase or subscribe. This move is expected to boost the company’s presence in the region and cater to the diverse tastes of local audiences.

Prime Video is also investing in behind-the-camera crew training via programs like ‘Brasil no Set’ and a new physical/post-production skills initiative with Mexico’s SAE Institute. This comprehensive approach aims to nurture local talent and support the growth of the entertainment industry in Latin America.

‘What’s happening in Latin America right now is extraordinary — the talent, the stories, the audiences. Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports,’ said Kelly Day, VP of International, Prime Video. ‘This region deserves this level of ambition, and we’re delivering it.’

As part of the investment, Prime Video plans to release over 25 new titles in 2027 alone, including scripted series, films, unscripted, and reality formats. In live sports programming, the company has expanded its NBA coverage, bolstered its Brazilian football rights, and clinched a flagship four-year deal for 38 home matches of the Mexico National Team starting in September.

‘Our job is to find stories that are undeniably local and make them undeniably universal,’ said Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia, Prime Video & Amazon MGM Studios. ‘This slate — from a forbidden love story on the polo fields of Punta del Este to an unsolved crime that still divides Brazil — is proof that when you trust Latin American storytellers with ambition and resources, the world pays attention.’

Prime Video’s investment in local talent and creative partnerships is a testament to its commitment to supporting the growth of the entertainment industry in Latin America. The company’s efforts to develop behind-the-scenes training programs, scholarships, and partnerships with local acting schools aim to empower emerging talent and shape the future of Latin American storytelling.