Thomas Mazloum, the new Chairman of Disney Experiences, has outlined the company’s investment strategy for its theme parks, with a focus on balancing the needs of its most ardent parkgoers with those of less frequent visitors. This approach includes large-scale park expansions to draw in new guests and smaller, more immediate updates for annual passholders.

The strategy is already paying off, as the Experiences division posted record quarterly revenue in the company’s recent fiscal third quarter. Mazloum attributes this success to the company’s focus on listening to its fans and responding to their needs. He believes that this approach is key to the company’s success in a challenging macroeconomic environment.

One of the key announcements made by Mazloum at the D23 Expo was the return of the yeti to the Expedition Everest attraction at Walt Disney World’s Animal Kingdom theme park. The yeti has been stationary since 2006, but it is now being refurbished and will be brought back to life. This is just one example of the company’s efforts to revitalize its classic attractions and make them more appealing to its fans.

Mazloum also announced the return of fan-favorite characters Dreamfinder and Figment to Epcot in Florida and the overhaul of Tomorrowland in California. These updates are part of the company’s efforts to balance the needs of its most ardent parkgoers with those of less frequent visitors. The company is also working on a number of long-term projects, including the Avengers Campus expansion, the retheming of Frontierland featuring the Cars franchise, and the new Tropical Americas land.

Disney’s portfolio of intellectual property has been the bedrock of its theme parks since the very first location opened its doors. The company has a vast well of stories and characters to tap into in order to entice parkgoers. While new lands and rethemed attractions are designed for all future Disney park visitors, they predominantly act as a beacon to those who don’t travel as often to the company’s resorts and parks.

The company’s focus on listening to its fans and responding to their needs is paying off, as evidenced by its recent fiscal third-quarter earnings report. The Experiences division posted nearly $10 billion in revenue, a 10% jump from the same quarter a year prior and a quarterly record. This success is a testament to the company’s commitment to its fans and its ability to adapt to changing market conditions.

In addition to its focus on its fans, Disney is also working on a number of other initiatives to drive growth and increase revenue. The company is investing heavily in its theme parks and resorts, with a focus on creating new and immersive experiences for its guests. This includes the development of new lands and attractions, as well as the refurbishment and retheming of existing ones.

Disney’s strategy is not without its challenges, however. The company faces stiff competition from other theme park operators and must navigate a complex and ever-changing market landscape. Nevertheless, the company’s focus on listening to its fans and responding to their needs has paid off, and it is well-positioned to continue driving growth and increasing revenue in the years to come.