Jim Cramer Recommends Averaging Down on Netflix (NFLX) Amid Market Volatility
On the latest episode of Mad Money, host Jim Cramer fielded a question from a caller who noted that Netflix, Inc. (NASDAQ:NFLX) was trading approximately 15% below their original purchase price and asked whether to hold or add to the position.
Cramer responded, emphasizing the importance of looking forward rather than backward in evaluating the company’s prospects. He noted that the biggest headwind for Netflix is the market’s perception of its earlier pursuit of Warner Bros. Discovery assets, rather than any operational decay.
Market Anxiety and Operational Decay
Cramer pointed out that the market’s anxiety over Netflix’s M&A activities has created an artificial drag on the business, rather than any actual operational issues. He believes that the company’s decision not to pursue the Warner Bros. Discovery assets was a strategic move that will ultimately benefit the company in the long run.
When asked about the potential impact of the company’s recent M&A distractions and broader tech sector rotation, Cramer reiterated his thesis that Netflix is a dominant force in digital entertainment. He pointed out that the company’s steady institutional ownership, minimal short interest, and compressed valuation multiple lend strong support to his thesis.
Recent Analyst Caution Targets Engagement and Guidance
While Cramer views the compressed valuation as an attractive entry point, recent research updates from Wall Street desks highlight emerging fundamental headwinds. Following the company’s Q2 2026 earnings print in July, Benchmark maintained a Hold rating, noting that engagement growth was just 2% year-over-year in the first half of the year as subscriber additions in core North American and European markets normalized.
Similarly, KGI Securities downgraded Netflix, Inc. (NASDAQ:NFLX) from Outperform to Neutral in July 2026, mentioning potential top-line deceleration in the absence of major blockbuster releases. Analysts at Guggenheim also trimmed their price target to $75 in July 2026 while maintaining a Buy rating, pointing out that narrowing full-year revenue guidance and scaling content amortization costs could limit immediate margin expansion even as ad-tier monetization develops.
Solid Hedge Fund Ownership and Low Short Interest
Institutional interest tracked across 1,000+ hedge funds by Insider Monkey shows sustained high-conviction backing for the streaming leader. A total of 144 hedge funds held shares of Netflix, Inc. (NASDAQ:NFLX) in Q1, down slightly from 146 funds in the prior quarter, which shows that smart money managers remain anchored in the position.
We also recently discussed what Bill Ackman’s letter, where he discusses the stock’s rebound possibility despite slowdown trends. Meanwhile, the short percentage of float for Netflix, Inc. (NASDAQ:NFLX) sits at 2.23%, showing minimal short-side conviction.