A new pilot project has been launched to demonstrate the potential of digital product passports (DPPs) in giving denim suppliers a competitive edge in the market.

What are Digital Product Passports?

Also known as DPPs, these digital passports contain product information, including composition, sustainability metrics, and supplier details. They are designed to be embedded at the component or material level, rather than waiting for finished products.

The pilot, launched by Denim Deal, World Collective, and Green Story, is now live with three denim fabrics from Indian textile mill and denim manufacturer Bhaskar Savitt Industries. The fabrics include Renewed-Eco, Earthbound-Eco, and Bluecanopy-Eco, each featuring an interactive DPP widget on the product page, providing transparent access to detailed fabric composition, sustainability metrics, and supplier information.

By embedding DPP data at the fabric level, suppliers can structure their information once and make it accessible to every brand they work with, eliminating the repetitive and inefficient practice of sharing the same data individually with each customer.

"DPPs will only scale if we stop treating every finished product as a new data-collection exercise. The real opportunity is to create reusable data building blocks across the supply chain," said Akhil Sivanandan, Green Story CEO.

The pilot brings together Denim Deal’s network of partners, including World Collective and Green Story, who have partnered to focus on the role of DDPs in increasing consumer engagement and supporting credible storytelling and value chain transparency.

World Collective, a global sourcing platform, has also entered a partnership with Denim Deal to expand the visibility, accessibility, and global reach of suppliers and materials that meet Denim Deal’s circularity standards.

Bhaskar Savitt Industries, a Denim Deal member, has provided three fabrics for the pilot, each featuring an interactive DPP widget on the product page.

The partners emphasize that the timing of this pilot presents a strategic opportunity. By adopting DPP standards now, responsible manufacturers can differentiate themselves in the market before regulation mandates it.

"Suppliers with comprehensive DPP data can demonstrate their practices and capabilities directly to the market," said Jeanine Ballone, co-founder and CEO of World Collective.

The organizations are already in discussions with additional textile producers to expand the pilot, with World Collective hosting an activation at Texhibition Istanbul in September to engage Turkish denim suppliers and prepare them for DPP adoption.

"This is the beginning," Ballone said. "Our goal is to make structured product data into the sourcing flow. When suppliers and brands operate with the same information infrastructure, friction disappears and trust increases. This pilot is another step toward a scalable sourcing ecosystem."