The Beatles’ Legacy Continues to Thrive

In a significant move that will undoubtedly delight fans worldwide, Apple Corps, the legendary band’s official company, has announced a long-term partnership with Universal Music Group (UMG). This partnership will see UMG handle all global physical and digital merchandise, licensing, and e-commerce related to The Beatles.

This deal marks a major milestone in the partnership between Apple Corps and UMG, which has already seen the former’s music catalog being managed by the latter. In 2015, UMG successfully brought The Beatles’ recordings to streaming sites for the first time, making their music accessible to a new generation of fans.

The new partnership comes at a time when The Beatles’ legacy is being celebrated in various high-profile cultural events. In 2027, Apple Corps will launch ‘The Beatles at 3 Savile Row,’ a new fan experience that will feature seven floors of never-before-seen material from the band’s extensive archives. The event will also include rotating exhibitions, a fan store, and a recreation of the original studio where ‘Let It Be’ was recorded.

The Beatles’ story is being told in a series of cinematic projects, including Sam Mendes’ ‘The Beatles – A Four Film Cinematic,’ which is set to release in 2028. This ambitious project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for a scripted film. Mendes and his team have been filming key scenes at London’s Abbey Road Studios this summer, recreating the iconic album cover for the project.

The film will feature a talented cast, including Paul Mescal as Paul McCartney, Joseph Quinn as George Harrison, Barry Keoghan as Ringo Starr, and Harris Dickinson as John Lennon. Other notable cast members include James Norton as Brian Epstein, The Beatles’ longtime manager, and Saoirse Ronan as McCartney’s first wife, Linda McCartney.

The partnership between Apple Corps and UMG is a testament to the enduring power and appeal of The Beatles’ music. With this new deal, fans can expect to see a wide range of merchandise, from exclusive apparel to rare collectibles, becoming available worldwide.

Key Highlights of the Partnership:

• UMG will handle all global physical and digital merchandise, licensing, and e-commerce related to The Beatles.
• The partnership marks a significant milestone in the partnership between Apple Corps and UMG.
• The deal comes ahead of several high-profile cultural events celebrating The Beatles’ legacy.
• ‘The Beatles at 3 Savile Row’ will launch in 2027, featuring seven floors of never-before-seen material from the band’s archives.
• ‘The Beatles – A Four Film Cinematic’ is set to release in 2028, marking the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for a scripted film.